Tequila Don Julio 1942 Añejo 750 ml

A flagship benchmark bottle worth price-checking — and a lesson: for Indians it's a massive save, for Americans the win is Mexico-only and allocated bottlings, not the heavily exported icons.

Price: 3370 MXN (Bodegas Alianza online price, July 2026 (Costco México often runs it lower around MX$2,700-3,000))

Where to buy: Costco México, Bodegas Alianza, La Europea; skip hotel-zone liquor stores in Cancún which mark up 30%+

Price checked 2026-07-03

• Honesty check: at MX$3,370 (~US$180) the export icon 1942 is often a WASH or slightly pricier than US big-box prices — huge savings vs India, marginal vs the US
• The real US-traveler play is bottles that are scarce or marked up back home: Don Julio 70, Fortaleza, G4, Tapatío — often MX$600-1,100 here vs US$60-110 there
• Look for 'Tequila 100% de agave' and the CRT/NOM number on the label; pack in checked luggage