Amlou (argan-almond-honey spread, 250g jar)

The Berber breakfast secret you cannot buy properly abroad — and a sealed jar is the easiest edible souvenir to fly home

Price: 80 MAD (250g cooperative-made jar (honest range 60-120 MAD depending on almond/argan ratio); souk versions from 40 MAD are usually peanut-padded)

Where to buy: Same certified argan cooperatives that press the oil (Essaouira road); it should be made on-site from their own culinary argan

Price checked 2026-07-03

• Real amlou = only toasted almonds, culinary argan oil, honey; check the label — cheap versions bulk up with peanuts and sunflower oil
• It separates naturally (oil on top) — a jar that never separates is emulsified with additives
• Buy sealed jars only for US/India customs; declare it as food
• Nicknamed 'Moroccan Nutella' but honestly closer to a luxury nut butter — try it on msemen at the coop before buying