First Care Activating Serum 90ml (Yunjo Essence)

Korea's flagship luxury serum is nearly 30% cheaper at home before the VAT refund, and duty-free stacks the discount further.

Price: 140000 KRW (Sulwhasoo Korea official price, 90ml current generation (Amoremall))

Where to buy: Department stores (Lotte, Shinsegae), Amore flagship Myeongdong, Lotte/Shilla duty free

Price checked 2026-07-03

• ₩140,000 is ~$101 — versus $140 US list, and duty-free (Lotte/Shilla) often beats even that with member coupons
• Purchases over ₩1,000,000 total at duty-free may need to be collected at the airport pickup counter
• Generations differ (VI vs newer) — check you're getting the current formulation; department stores hand out generous samples