Panama Quito Hat

The hat that defined hats, from the 169-year-old Italian house — boutique fitting included and ~30% under US stockist prices.

Price: 300 EUR (Borsalino EU boutique range for classic Panama styles (€250-450; fine 'Panama Fine' weaves higher))

Where to buy: Borsalino boutiques in Milan (Galleria Vittorio Emanuele II) and Rome; the Milan flagship offers steaming/fitting on the spot

Price checked 2026-07-03

• Genuine Borsalinos carry the oval interior stamp and a coded sizing label — the brand's fame breeds knockoffs at street stalls
• A Panama can be gently rolled for travel only if it's a rollable weave — ask; the fine-weave ones must be boxed
• One hat clears the €70.01 tax-free threshold comfortably