Sony A7 IV (ILCE-7M4) full-frame body

Zero tax + hyper-competitive camera trade makes HK one of the cheapest legit places on earth for Sony/Canon bodies and lenses.

Price: 14140 HKD (Fortress e-shop live price (RRP HK$18,490) — big chains routinely sell below RRP)

Where to buy: Fortress or Broadway (any branch), Sony Store HK; enthusiasts also use Wing Shing Photo / Tin Cheung Camera in Mong Kok

Price checked 2026-07-03

• HK$14,140 ≈ US$1,810 final — roughly US$450+ under the US price once sales tax is added, and ~40% under India MRP
• SCAM WARNING: never buy cameras from unnamed Nathan Road/TST 'tourist electronics' shops — classic bait-and-switch (quote low, then 'only export model in stock', pressure add-ons). Stick to Fortress, Broadway, Sony Store, Wing Shing, Tin Cheung
• Ask for the Sony Hong Kong warranty card; HK-region warranty is not honoured in the US/India — factor a possible paid repair vs. the savings
• Menus are multilingual; body is identical hardware to US/EU versions