Becherovka Original herbal liqueur 38%, 0.7 l

The definitive drinkable souvenir: a genuinely local ritual (Beton culture), a third of the US price, and variants only sold at the source.

Price: 359 CZK (Typical Prague supermarket/liquor-store shelf price (320-390 Kč); Prague Airport duty free lists 439 Kč, 349 Kč with duty-free discount)

Where to buy: Any supermarket (Albert, Tesco, Billa) or alkohol.cz; Jan Becher Museum shop in Karlovy Vary for gift sets and limited editions

Price checked 2026-07-03

• The secret 20-herb recipe from 1807 is known to only two people at a time — Karlovy Vary's 'liquid 13th spring'
• Order a 'Beton' (Becherovka + tonic + lemon) in any Prague pub before you buy — it's the national highball and the reason locals keep a bottle at home
• Pack in checked luggage (over 100 ml); US allows 1 l duty-free, India 2 l
• Museum shop in Karlovy Vary sells Lemond, KV 14 and cordial variants that never leave the country