Frigor tablet 100g (and Maison Cailler exclusives)

The insider supermarket flex: the Swiss chocolate the Swiss actually buy, near-impossible to find abroad.

Price: 3.6 CHF (Swiss supermarket price (Coop/Migros), approx)

Where to buy: Any Coop/Migros; pilgrimage option: Maison Cailler factory in Broc (Gruyère region) with tasting tour

Price checked 2026-07-03

• Switzerland's oldest chocolate brand (1819), made with condensed milk from Gruyère pastures — and barely exported, unlike Lindt which you can buy anywhere on earth
• Skip Lindt & Toblerone as souvenirs (global, often cheaper abroad); Cailler is the one supermarket bar that's genuinely Swiss-only
• At CHF 3.60 it's also the cheapest authentic thing in this catalog