Vegemite 380g Jar
Iconic, dirt cheap at the source, and a working lesson in Australian food culture — plus the 380g and 560g sizes barely exist overseas.
Price: 7 AUD (Typical Woolworths/Coles shelf price for the 380g jar (best per-gram value size))
Where to buy: Any Coles, Woolworths, Aldi, IGA
Price checked 2026-07-03
- 'Done right' means SCRAPED thin on heavily buttered toast — the butter is not optional. Tourists who trowel it on like Nutella are the punchline of a national joke.
- Australian-owned again since Bega bought it back from Kraft/Mondelez in 2017 — locals are proud of that.
- Vegemite is a GST-free basic food, so there's no TRS refund to claim — it's just cheap.
- Fine through US/Indian customs as commercially packaged food; jars over 100ml go in checked luggage.